Jamie Sach

Penfolds Ambassador

Jamie Sach has the wonderful ability to share his enthusiasm for wine in an interesting, formative manner with a dash of good humour. Making wine easy to understand is a gift, but for Jamie it’s a product of his extensive experience and knowledge of the wine industry as a restaurateur, Sommelier, chef, television presenter, radio host, magazine columnist and brand ambassador.

In 1999 Jamie was appointed Sommelier at Penfolds Magill Estate Restaurant, one of South Australia’s finest restaurants boasting an extensive museum of current and cellared Penfolds wines. Whilst working at Magill, Jamie returned to university to complete a Bachelor of Media degree, his second after obtaining a degree in International Hotel Management in 1993.

Upon completing his studies in 2004, Jamie was appointed “Penfolds Ambassador” reporting directly to Chief Winemaker Peter Gago. This cross-functional role capitalises on his extensive knowledge of the Penfolds portfolio and his many diverse professional skills.

Jamie has had extensive experience working in the wine media, and was a regular contributor to Sumptuous TV, a South Australian food and wine lifestyle program. He also appeared on the syndicated wine show Off the Vine which airs internationally on the Lifestyle Channel. Away from the cameras Jamie contributed to Sumptuous Magazine, Hong Kong’s Prestige Magazine and is regularly asked to speak publicly about his passion for food and wine.

In September 2007 Jamie coordinated the Penfolds Rewards of Patience Tasting, held over four days at the historic Penfolds Barossa Valley Kalimna Vineyard and in the city of Adelaide. The Rewards of Patience is a unique and historic vertical tasting held every 4 years. An independent, international tasting panel examine the Penfolds wine offering spanning six decades. The panel’s tasting notes and observations form the book, The Rewards of Patience, a unique publication which tracks the fortune of almost all Penfolds wines and is a must have for any Penfolds enthusiast.

Since 2005, Jamie has been pivotal in implementing the Penfolds Red Wine Re-Corking Clinic programme across Australia and internationally. His experience in tasting and assessing Grange since arriving at Penfolds in 1999 make him one of the world’s foremost experts on the subject.

Jamie travels extensively in his role as Penfolds Ambassador, representing this iconic brand to customers, consumers, journalists, and distributors in a variety of global forums.

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